A claim you can't measure isn't a claim

MRV — Measurement, Reporting and Verification — is the spine of every credible SAF market. You measure the emissions reduction, report it in a standard form, and have an independent party verify it.

Without MRV, a 'low-carbon' claim is just a marketing line. With it, that claim becomes an asset an airline can put on its CORSIA books and a regulator can audit.